GEO vs SEO: What Actually Changes for Service Firms
Every few years, marketing invents an acronym and a small industry of panic to go with it. The current one is GEO, generative engine optimization, and the pitch usually arrives with a threat attached: SEO is dead, the rules have changed, buy the new playbook before your competitors do. Here is the calmer truth, from […]
Pricing Pages for Consulting Firms
Ask an ERP consulting firm why there is no pricing page and the answer is always the same: every engagement is different. True. And beside the point. The buyer is searching cost questions anyway, before any contact, like the rest of their research. Someone is answering them: a lead broker, a marketplace, a competitor braver […]
Trust Signals for Consulting Firm Websites
Before an ERP buyer emails your firm, they spend an hour deciding whether to. That hour happens on your website and around it, follows a checklist nobody wrote down but everyone runs, and eliminates most firms silently. We see the elimination from both sides: in the audit findings of partner sites, and in the win-loss […]
SuiteCommerce SEO: The Complete Optimization Guide
SuiteCommerce occupies a strange corner of ecommerce SEO. The platform is deeply integrated with NetSuite, which is its whole appeal, and almost nothing useful has been written about optimizing it. Merchants inherit sites from implementations that treated SEO as a checkbox on a go-live list, then wonder why a catalog wired directly into their ERP […]
How Much Does SEO Cost for an ERP Consulting Firm in 2026?
We run an agency serving ERP consulting firms, so we have seen this question from both sides of the table. Here are the real numbers, including the ones that make agencies uncomfortable. The Short Answer: Ranges by Practice Stage For serious SEO work on a consulting firm’s site in 2026, monthly retainers cluster in predictable […]
BOFU Content for ERP Consulting Firms
Almost everything written about bottom-of-funnel content assumes you sell software. Comparison pages, pricing pages, free-trial CTAs. Useful, if you have a product. A consulting firm sells trust in a committee decision that takes most of a year. Its bottom of funnel looks different, works differently, and is even more underbuilt than the SaaS version, because […]
SEO Agency vs In-House for ERP Consulting Firms
Every article on this topic ends the same way. “It depends, consider a hybrid.” Technically true, practically useless, and none of it written for a consulting firm anyway. We are an agency, so you know our bias upfront. What follows is the honest version, adapted to how ERP consultancies actually operate, including the scenarios where […]
SEO for NetSuite Partners: How Solution Providers and Alliance Partners Win Organic Pipeline
Most NetSuite partners treat SEO as a checkbox. A blog with four posts from 2022. Service pages copied from a competitor. A homepage optimized for the firm’s own name. Then they wonder why every deal comes from referrals. SEO works unusually well in this channel for one reason. Almost nobody in it is doing SEO […]