llms.txt and AI Crawlers: What ERP Consulting Firms Should Allow
For thirty years, one small text file has decided who gets to read your website. The robots.txt convention is older than Google itself, and for most of its life the visitors it governed were search crawlers whose bargain was obvious: let us read you, and we will send you traffic. Now there are new visitors […]
AI Visibility Audit: How to Measure Where Your Firm Stands
Here is a genuinely uncomfortable exercise for any ERP consulting firm leader. Open ChatGPT, ask it to recommend implementation partners in your exact niche, and read what comes back. Then ask what it knows about your firm specifically. Most ERP partner executives have never done this. The ones who do usually discover one of three […]
GEO vs SEO: What Actually Changes for Service Firms
Every few years, marketing invents an acronym and a small industry of panic to go with it. The current one is GEO, generative engine optimization, and the pitch usually arrives with a threat attached: SEO is dead, the rules have changed, buy the new playbook before your competitors do. Here is the calmer truth, from […]
How to Get Your Consulting Firm Cited by ChatGPT?
Ask ChatGPT to recommend firms in your niche and one of two things happens: it names you, or it teaches you something unpleasant about your marketing. Either way, the answer was assembled from ingredients, and every ingredient is something you can change. In how AI assistants decide which ERP firms to recommend, we covered the […]
How AI Assistants Decide Which ERP Firms to Recommend?
Right now, somewhere, a CFO is typing a question into ChatGPT: “Recommend a NetSuite implementation partner for a mid-market manufacturer in Texas.” Three seconds later, a tidy list of firms appears, each with a one-line description and a reason to consider them. The CFO screenshots it and sends it to the controller. If your firm […]
GEO for ERP Consulting Firms: How to Get Recommended When Buyers Ask ChatGPT for a Partner?
“Best NetSuite partner for manufacturing.” “Should we use the vendor’s services team or an independent firm?” “Who does ERP rescue projects?” These prompts are being typed into ChatGPT and Perplexity right now, by real buyers, and the answers name real firms. When the model answers, it either recommends your practice or it recommends someone else’s. […]