The State of ERP Partner Marketing 2026
Nobody benchmarks ERP partner marketing. The vendors benchmark partner revenue, the analysts benchmark platforms, and the marketing that determines which firms grow gets no annual reckoning at all. This is that reckoning, the first edition of what we intend as an annual one. It is built from the vantage point of working across partner firms […]
Why ERP Implementations Fail: The View From Inside the Channel
ERP failure is the industry’s most cited statistic and least understood phenomenon. The failure studies and lawsuit stories circulate through every buying committee, and the vendors publish success methodologies in response. Yet the actual mechanics of how projects die remain strangely undescribed, because the people who see them most clearly rarely write about it: the […]
Website Mistakes ERP Partners Make: Findings From the Audit Files
We audit ERP partner websites constantly. NetSuite, Acumatica, Microsoft Dynamics, Sage, SAP: firms of every size, across every major ecosystem. The findings stopped surprising us a long time ago. The same mistakes appear on the sites of eight-figure practices and three-person consultancies alike. And most of them cost deals silently. No bounce report flags them. […]
Pricing Pages for Consulting Firms
Ask an ERP consulting firm why there is no pricing page and the answer is always the same: every engagement is different. True. And beside the point. The buyer is searching cost questions anyway, before any contact, like the rest of their research. Someone is answering them: a lead broker, a marketplace, a competitor braver […]
Service Page Copywriting for ERP Consultancies
Open ten ERP consultancy service pages and read them side by side. The same page appears ten times: a definition of the service, a numbered methodology, a list of platform modules, and a contact button. Firm names interchangeable, and every page describing the seller’s process to a buyer who is not purchasing a process. Service […]
Trust Signals for Consulting Firm Websites
Before an ERP buyer emails your firm, they spend an hour deciding whether to. That hour happens on your website and around it, follows a checklist nobody wrote down but everyone runs, and eliminates most firms silently. We see the elimination from both sides: in the audit findings of partner sites, and in the win-loss […]
ERP Consulting Website Best Practices
We audit ERP partner websites for a living, and the finding that matters most is this: the site is almost never treated as what it actually is. Partners treat it as a brochure. Buyers treat it as a background check. By the time an ERP committee contacts a firm, most of the decision has already […]
Marketing for SAP Partners: A Comprehensive Guide
SAP partner marketing lives in the shadow of giants. The global systems integrators own the enterprise deals, the analyst relationships, and the airport advertising. A boutique SAP consultancy trying to market like a small Accenture will spend itself to death imitating firms whose model it does not share. The boutique playbook is different, and right […]
Which ERP Ecosystem Is Best for Partners?
Every comparison of ERP platforms is written for buyers. Nobody writes the version for the other side of the table: the consultancy founder deciding which ecosystem to build a practice in, or whether to add a second one. That decision is worth more than most firms’ entire marketing budget, and it usually gets made by […]
How Much Does SEO Cost for an ERP Consulting Firm in 2026?
We run an agency serving ERP consulting firms, so we have seen this question from both sides of the table. Here are the real numbers, including the ones that make agencies uncomfortable. The Short Answer: Ranges by Practice Stage For serious SEO work on a consulting firm’s site in 2026, monthly retainers cluster in predictable […]