llms.txt and AI Crawlers: What ERP Consulting Firms Should Allow
For thirty years, one small text file has decided who gets to read your website. The robots.txt convention is older than Google itself, and for most of its life the visitors it governed were search crawlers whose bargain was obvious: let us read you, and we will send you traffic. Now there are new visitors […]
Schema Markup for Consulting Firms: A Practical Guide
Your website speaks two languages. One is the English your buyers read. The other is a machine layer most consulting firms have never written a word of, and in an era where machines assemble the answers buyers see first, that silence has a price. Schema markup is that second language: a standardized vocabulary, maintained at […]
GEO vs SEO: What Actually Changes for Service Firms
Every few years, marketing invents an acronym and a small industry of panic to go with it. The current one is GEO, generative engine optimization, and the pitch usually arrives with a threat attached: SEO is dead, the rules have changed, buy the new playbook before your competitors do. Here is the calmer truth, from […]
How to Get Your Consulting Firm Cited by ChatGPT?
Ask ChatGPT to recommend firms in your niche and one of two things happens: it names you, or it teaches you something unpleasant about your marketing. Either way, the answer was assembled from ingredients, and every ingredient is something you can change. In how AI assistants decide which ERP firms to recommend, we covered the […]
How AI Assistants Decide Which ERP Firms to Recommend?
Right now, somewhere, a CFO is typing a question into ChatGPT: “Recommend a NetSuite implementation partner for a mid-market manufacturer in Texas.” Three seconds later, a tidy list of firms appears, each with a one-line description and a reason to consider them. The CFO screenshots it and sends it to the controller. If your firm […]
NetSuite Channel Manager Relationships: How Referrals Really Get Decided
Somewhere this week, a NetSuite channel manager looked at a fresh opportunity, scrolled a mental list of partners, and picked one. A firm got a warm introduction to a qualified buyer. Every other firm in the territory got nothing, and most of them never knew the deal existed. That quiet moment of allocation happens hundreds […]
How to Write ERP Case Studies That Win Implementation Deals?
Every ERP buyer has heard a horror story. The go-live that broke shipping for three weeks. The budget that doubled. The partner who rotated the A-team off the project the day after signing. By the time a company is evaluating implementation firms, they are not really asking “who is the best.” They are asking “who […]
Google Ads for ERP Companies: When Paid Search Works, When It Burns Money
Almost every ERP consultancy we talk to has a Google Ads scar. Somewhere in the past is a campaign that spent ten or twenty thousand dollars, generated a pile of “leads” who turned out to be students, job seekers, and people looking for a login page, and got switched off with a verdict: paid search […]
LinkedIn Marketing for ERP Consultants
Your future clients are not searching for an ERP partner today. Most of them will not search for one this year. But nearly all of them will open LinkedIn this week. Probably between meetings. Probably half-distracted, scrolling past vendors shouting into the void. That gap between “not buying yet” and “paying attention anyway” is exactly […]
ERP Buyer Journey: How Companies Actually Choose an Implementation Partner
The deal you signed in January did not start in January. It started the previous spring, when a CFO you had never heard of typed a frustrated question into Google at 9pm, read three articles, asked ChatGPT for partner recommendations, and quietly built a spreadsheet. By the time that CFO filled out your contact form, […]