How to Write ERP Case Studies That Win Implementation Deals?
Every ERP buyer has heard a horror story. The go-live that broke shipping for three weeks. The budget that doubled. The partner who rotated the A-team off the project the day after signing. By the time a company is evaluating implementation firms, they are not really asking “who is the best.” They are asking “who […]
Google Ads for ERP Companies: When Paid Search Works, When It Burns Money
Almost every ERP consultancy we talk to has a Google Ads scar. Somewhere in the past is a campaign that spent ten or twenty thousand dollars, generated a pile of “leads” who turned out to be students, job seekers, and people looking for a login page, and got switched off with a verdict: paid search […]
LinkedIn Marketing for ERP Consultants
Your future clients are not searching for an ERP partner today. Most of them will not search for one this year. But nearly all of them will open LinkedIn this week. Probably between meetings. Probably half-distracted, scrolling past vendors shouting into the void. That gap between “not buying yet” and “paying attention anyway” is exactly […]
ERP Buyer Journey: How Companies Actually Choose an Implementation Partner
The deal you signed in January did not start in January. It started the previous spring, when a CFO you had never heard of typed a frustrated question into Google at 9pm, read three articles, asked ChatGPT for partner recommendations, and quietly built a spreadsheet. By the time that CFO filled out your contact form, […]
The State of ERP Partner Marketing 2026
Nobody benchmarks ERP partner marketing. The vendors benchmark partner revenue, the analysts benchmark platforms, and the marketing that determines which firms grow gets no annual reckoning at all. This is that reckoning, the first edition of what we intend as an annual one. It is built from the vantage point of working across partner firms […]
Why ERP Implementations Fail: The View From Inside the Channel
ERP failure is the industry’s most cited statistic and least understood phenomenon. The failure studies and lawsuit stories circulate through every buying committee, and the vendors publish success methodologies in response. Yet the actual mechanics of how projects die remain strangely undescribed, because the people who see them most clearly rarely write about it: the […]
Solution Provider vs Alliance Partner: Two Business Models of the NetSuite Channel
Every firm in the NetSuite channel eventually has the model conversation: are we a Solution Provider, an Alliance Partner, or some blend, and what does that choice actually commit us to? The official program pages describe the mechanics. What they do not describe is the part that determines a firm’s next five years. The two […]
How the NetSuite Partner Ecosystem Works?
The NetSuite ecosystem is one of the most developed partner channels in enterprise software, and one of the least explained. The official material describes programs. Nobody neutral describes the economics, the politics, and the way deals actually move. This is that explainer. It is written for people entering or navigating the channel: new partners, ISVs […]
Website Mistakes ERP Partners Make: Findings From the Audit Files
We audit ERP partner websites constantly. NetSuite, Acumatica, Microsoft Dynamics, Sage, SAP: firms of every size, across every major ecosystem. The findings stopped surprising us a long time ago. The same mistakes appear on the sites of eight-figure practices and three-person consultancies alike. And most of them cost deals silently. No bounce report flags them. […]
Pricing Pages for Consulting Firms
Ask an ERP consulting firm why there is no pricing page and the answer is always the same: every engagement is different. True. And beside the point. The buyer is searching cost questions anyway, before any contact, like the rest of their research. Someone is answering them: a lead broker, a marketplace, a competitor braver […]