How Perplexity Picks Its Sources, and How Your ERP Consulting Firm Becomes One
Of all the answer engines your ERP buyers now consult, Perplexity is the one that shows its work. Every answer arrives footnoted. Numbered citations sit right there in the response, telling you exactly which pages earned a seat at the table for that question. For an ERP consulting firm, this is a gift twice over. […]
llms.txt and AI Crawlers: What ERP Consulting Firms Should Allow
For thirty years, one small text file has decided who gets to read your website. The robots.txt convention is older than Google itself, and for most of its life the visitors it governed were search crawlers whose bargain was obvious: let us read you, and we will send you traffic. Now there are new visitors […]
Entity SEO for ERP Consultancies: Being Machine-Readable
Search engines and AI assistants do not really rank pages about your firm. They maintain a model of a thing called “your firm,” an entity, with properties attached: what it is, what it does, where it operates, who runs it, what it is known for. Every page, profile, review, and mention either sharpens that model […]
AI Visibility Audit: How to Measure Where Your Firm Stands
Here is a genuinely uncomfortable exercise for any ERP consulting firm leader. Open ChatGPT, ask it to recommend implementation partners in your exact niche, and read what comes back. Then ask what it knows about your firm specifically. Most ERP partner executives have never done this. The ones who do usually discover one of three […]
Schema Markup for Consulting Firms: A Practical Guide
Your website speaks two languages. One is the English your buyers read. The other is a machine layer most consulting firms have never written a word of, and in an era where machines assemble the answers buyers see first, that silence has a price. Schema markup is that second language: a standardized vocabulary, maintained at […]
GEO vs SEO: What Actually Changes for Service Firms
Every few years, marketing invents an acronym and a small industry of panic to go with it. The current one is GEO, generative engine optimization, and the pitch usually arrives with a threat attached: SEO is dead, the rules have changed, buy the new playbook before your competitors do. Here is the calmer truth, from […]
How to Get Your Consulting Firm Cited by ChatGPT?
Ask ChatGPT to recommend firms in your niche and one of two things happens: it names you, or it teaches you something unpleasant about your marketing. Either way, the answer was assembled from ingredients, and every ingredient is something you can change. In how AI assistants decide which ERP firms to recommend, we covered the […]
How AI Assistants Decide Which ERP Firms to Recommend?
Right now, somewhere, a CFO is typing a question into ChatGPT: “Recommend a NetSuite implementation partner for a mid-market manufacturer in Texas.” Three seconds later, a tidy list of firms appears, each with a one-line description and a reason to consider them. The CFO screenshots it and sends it to the controller. If your firm […]
NetSuite Channel Manager Relationships: How Referrals Really Get Decided
Somewhere this week, a NetSuite channel manager looked at a fresh opportunity, scrolled a mental list of partners, and picked one. A firm got a warm introduction to a qualified buyer. Every other firm in the territory got nothing, and most of them never knew the deal existed. That quiet moment of allocation happens hundreds […]
Email Nurture for ERP Sales Cycles: Staying Present for Ten Months
Here is a pattern every ERP consultancy recognizes. A promising lead comes in during February. Good conversation, real pain, clear fit. Then: “We’re not moving on this until after our fiscal year.” Silence. In November, you find out they signed with another firm, and the sting is that you were better qualified. You just were […]