GEO vs SEO: What Actually Changes for Service Firms
Every few years, marketing invents an acronym and a small industry of panic to go with it. The current one is GEO, generative engine optimization, and the pitch usually arrives with a threat attached: SEO is dead, the rules have changed, buy the new playbook before your competitors do. Here is the calmer truth, from […]
Website Mistakes ERP Partners Make: Findings From the Audit Files
We audit ERP partner websites constantly. NetSuite, Acumatica, Microsoft Dynamics, Sage, SAP: firms of every size, across every major ecosystem. The findings stopped surprising us a long time ago. The same mistakes appear on the sites of eight-figure practices and three-person consultancies alike. And most of them cost deals silently. No bounce report flags them. […]