How to Write ERP Case Studies That Win Implementation Deals?
Every ERP buyer has heard a horror story. The go-live that broke shipping for three weeks. The budget that doubled. The partner who rotated the A-team off the project the day after signing. By the time a company is evaluating implementation firms, they are not really asking “who is the best.” They are asking “who […]
Pricing Pages for Consulting Firms
Ask an ERP consulting firm why there is no pricing page and the answer is always the same: every engagement is different. True. And beside the point. The buyer is searching cost questions anyway, before any contact, like the rest of their research. Someone is answering them: a lead broker, a marketplace, a competitor braver […]
Service Page Copywriting for ERP Consultancies
Open ten ERP consultancy service pages and read them side by side. The same page appears ten times: a definition of the service, a numbered methodology, a list of platform modules, and a contact button. Firm names interchangeable, and every page describing the seller’s process to a buyer who is not purchasing a process. Service […]