How Perplexity Picks Its Sources, and How Your ERP Consulting Firm Becomes One
Of all the answer engines your ERP buyers now consult, Perplexity is the one that shows its work. Every answer arrives footnoted. Numbered citations sit right there in the response, telling you exactly which pages earned a seat at the table for that question. For an ERP consulting firm, this is a gift twice over. […]
llms.txt and AI Crawlers: What ERP Consulting Firms Should Allow
For thirty years, one small text file has decided who gets to read your website. The robots.txt convention is older than Google itself, and for most of its life the visitors it governed were search crawlers whose bargain was obvious: let us read you, and we will send you traffic. Now there are new visitors […]
AI Visibility Audit: How to Measure Where Your Firm Stands
Here is a genuinely uncomfortable exercise for any ERP consulting firm leader. Open ChatGPT, ask it to recommend implementation partners in your exact niche, and read what comes back. Then ask what it knows about your firm specifically. Most ERP partner executives have never done this. The ones who do usually discover one of three […]
GEO vs SEO: What Actually Changes for Service Firms
Every few years, marketing invents an acronym and a small industry of panic to go with it. The current one is GEO, generative engine optimization, and the pitch usually arrives with a threat attached: SEO is dead, the rules have changed, buy the new playbook before your competitors do. Here is the calmer truth, from […]
How AI Assistants Decide Which ERP Firms to Recommend?
Right now, somewhere, a CFO is typing a question into ChatGPT: “Recommend a NetSuite implementation partner for a mid-market manufacturer in Texas.” Three seconds later, a tidy list of firms appears, each with a one-line description and a reason to consider them. The CFO screenshots it and sends it to the controller. If your firm […]