GEO vs SEO: What Actually Changes for Service Firms
Every few years, marketing invents an acronym and a small industry of panic to go with it. The current one is GEO, generative engine optimization, and the pitch usually arrives with a threat attached: SEO is dead, the rules have changed, buy the new playbook before your competitors do. Here is the calmer truth, from […]
How to Get Your Consulting Firm Cited by ChatGPT?
Ask ChatGPT to recommend firms in your niche and one of two things happens: it names you, or it teaches you something unpleasant about your marketing. Either way, the answer was assembled from ingredients, and every ingredient is something you can change. In how AI assistants decide which ERP firms to recommend, we covered the […]
How AI Assistants Decide Which ERP Firms to Recommend?
Right now, somewhere, a CFO is typing a question into ChatGPT: “Recommend a NetSuite implementation partner for a mid-market manufacturer in Texas.” Three seconds later, a tidy list of firms appears, each with a one-line description and a reason to consider them. The CFO screenshots it and sends it to the controller. If your firm […]
NetSuite Channel Manager Relationships: How Referrals Really Get Decided
Somewhere this week, a NetSuite channel manager looked at a fresh opportunity, scrolled a mental list of partners, and picked one. A firm got a warm introduction to a qualified buyer. Every other firm in the territory got nothing, and most of them never knew the deal existed. That quiet moment of allocation happens hundreds […]
Email Nurture for ERP Sales Cycles: Staying Present for Ten Months
Here is a pattern every ERP consultancy recognizes. A promising lead comes in during February. Good conversation, real pain, clear fit. Then: “We’re not moving on this until after our fiscal year.” Silence. In November, you find out they signed with another firm, and the sting is that you were better qualified. You just were […]