How to Write ERP Case Studies That Win Implementation Deals?
Every ERP buyer has heard a horror story. The go-live that broke shipping for three weeks. The budget that doubled. The partner who rotated the A-team off the project the day after signing. By the time a company is evaluating implementation firms, they are not really asking “who is the best.” They are asking “who […]
Google Ads for ERP Companies: When Paid Search Works, When It Burns Money
Almost every ERP consultancy we talk to has a Google Ads scar. Somewhere in the past is a campaign that spent ten or twenty thousand dollars, generated a pile of “leads” who turned out to be students, job seekers, and people looking for a login page, and got switched off with a verdict: paid search […]