Pricing Pages for Consulting Firms
Ask an ERP consulting firm why there is no pricing page and the answer is always the same: every engagement is different. True. And beside the point. The buyer is searching cost questions anyway, before any contact, like the rest of their research. Someone is answering them: a lead broker, a marketplace, a competitor braver […]
Service Page Copywriting for ERP Consultancies
Open ten ERP consultancy service pages and read them side by side. The same page appears ten times: a definition of the service, a numbered methodology, a list of platform modules, and a contact button. Firm names interchangeable, and every page describing the seller’s process to a buyer who is not purchasing a process. Service […]