Marketing for Odoo Partners: What You Need to Know
Odoo partner marketing fails when it copies the playbooks of the big-ERP channels. The deals are smaller, the buyer is different, the vendor competes with you for implementations, and the global partner list is enormous. Run a five-leads-a-year strategy built for NetSuite partner marketing against those economics and the math collapses. Run the playbook built […]
Marketing for SAP Partners: A Comprehensive Guide
SAP partner marketing lives in the shadow of giants. The global systems integrators own the enterprise deals, the analyst relationships, and the airport advertising. A boutique SAP consultancy trying to market like a small Accenture will spend itself to death imitating firms whose model it does not share. The boutique playbook is different, and right […]