BOFU Content for ERP Consulting Firms
Almost everything written about bottom-of-funnel content assumes you sell software. Comparison pages, pricing pages, free-trial CTAs. Useful, if you have a product. A consulting firm sells trust in a committee decision that takes most of a year. Its bottom of funnel looks different, works differently, and is even more underbuilt than the SaaS version, because […]
SEO Agency vs In-House for ERP Consulting Firms
Every article on this topic ends the same way. “It depends, consider a hybrid.” Technically true, practically useless, and none of it written for a consulting firm anyway. We are an agency, so you know our bias upfront. What follows is the honest version, adapted to how ERP consultancies actually operate, including the scenarios where […]