SEO Strategy for ERP Consulting Firms: A Framework for Pipeline, Not Traffic
Most SEO advice was written for companies selling software. ERP consulting firms sell something harder: trust, delivered over a ten-month evaluation, to a committee that is terrified of picking wrong. That difference changes the strategy completely. The keywords are different, the content is different, and the math is different, because one closed implementation can fund […]
Content Marketing for ERP Companies: What Actually Moves a 10-Month Buying Cycle?
Most content advice fails ERP companies because it was written for products people buy in a week. ERP is bought by a committee of roughly ten people over most of a year, and each of those people reads different things for different reasons. Content built for that reality generates a pipeline. Content built from generic […]